The essential Customer Data Platform reading list
Has your company shifted to digital thinking? Is the “New Norm” your last chance?
Customer Success 2.0: The Essential Software Stack to Execute McKinsey's Model | Process Street | Checklist, Workflow and SOP Software
What is a Customer Data Platform? Resolution : ONEcount : Customer Data Platform (CDP)
The heartbeat of modern marketing: Data activation and personalization | McKinsey
Marketing in a privacy-first world | McKinsey
Building a data platform in energy and materials | McKinsey
Digital customer-service operations: Four steps to a better future | McKinsey
McKinsey on Marketing & Sales | New York NY | Facebook
The heartbeat of modern marketing: Data activation and personalization | McKinsey
The essential Customer Data Platform reading list
What is Customer Analytics? - Mixpanel
Consumer-data privacy and personalization at scale: How leading retailers and consumer brands can strategize for both | McKinsey
The CDP Report 2021: A new era for Customer Data Platforms | Twilio Segment Blog
The Complete Guide to Customer Data Analytics - mXtr Automation
A new era of personalization: The hyperconnected customer experience
Better therapies need better data: The case for building health-data platforms | McKinsey
Four ways to accelerate creating data ecosystems | McKinsey
Diagram: McKinsey Digital Transformation Areas – EA Voices
